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Commentary
From Our President
Despite the bad economic times that have befallen our nation, Non-Foods are experiencing new life in kitchenwares as families cut back on eating out in favor of eating in. There is more to the subject than the high cost of eating out. Consumer research shows that shoppers feel they have more control over their diet by reducing fats and sugar–when they prepare their own meals. Powerful health and wellness factors have joined economics in a one-two punch favoring at-home food preparation. And research also shows that men are becoming more engaged in the kitchen, creating an expanded market for houseware products. Cookbooks and cooking classes including instructional programs on TV and on the computer also help to create an atmosphere that cooking at home can be fun, quick, provide economic savings, improve taste and satisfy good health. The food side of the business is fully aware of the possibilities, as manufacturers are recasting their products to make them more convenient and easy to prepare. Kitchenware manufacturers have made adjustments as well. With sleek styling and more functional and ergonomic products, kitchen tool and gadget improvements include added technology, which work better, look better and feel better. The biggest winner in kitchen goods is bakeware. Several new bakeware features include: stamping the sizes of pans for fast and easy identification; larger, easy-grip handles; stronger, richer looking metallic coatings; and easy-to-read labels to dispel customer confusion while shopping. But besides more functionality and added value, kitchenware has become a fashion business. Kitchenwares have come out of the cabinets and onto the counters. Paula Deen, Rachael Ray and Emeril Lagasse all have their own line of cookware and fashion accessories to compliment today’s kitchen and home fashions. So the opportunity to trade shoppers up to better quality, with improved features, more fashion and value has never been better. Couple this with holiday bakeware sales that increase by 70% from October through December, and there can be little doubt that kitchenwares are cooking up new sales and profits for supermarkets. For comments or questions, contact us by phone at 508-756-5156, or e-mail: msleeper@imperialdistributors.com
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Kitchenwares Are Cooking Up New Sales & Profits for Supermarkets